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001 000011957
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008 090620s2006 xxu||||| |||| 00| 0 eng d
020 _a970-26-0763-9
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082 _a658.848
_bK874 2006
100 _95318
_aKotler, Philip
245 _aDirección de marketing
250 _a12a ed.
260 _aNAUCALPAN DE JUÁREZ, MÉXICO
_bPEARSON EDUCACIÓN DE MÉXICO, S.A. DE C.V.
_c2006
300 _a730
_c21 X 27 cm.
700 _95322
_aKeller, Kevin Lane
942 _2ddc
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